CREATIVE MARKETING + MEDIA AGENCY
WHO WE ARE
The Theory Industry is a global creative marketing and media agency, that takes a solutions-driven approach to developing bespoke growth programs for clients in industries ranging from CPG to AI.
The agency focuses on building brands and expanding sales for clients through studying trends, understanding consumer behavior, staying on the cutting edge of innovation and creativity, and embracing data analytics.
Theory offers clients complete omnichannel support through a spectrum of marketing and advertising services including: marketing consulting and strategy, business development, market research and surveys, PR, branding, social media, influencer campaigns, social media management, PPC/Paid media, paid social advertising, web development, eCommerce development, content creation, and creative design.
We make your business our business. We take this personally.
Our mission is to make your brand excel.
TO ACCOMPLISH YOUR GOALS
Utilize our powerful social media and traditional advertising solutions to hyper-target potential customers on a global scale, and convert them into customers. We tell the story of our clients and their brands in creative, engaging ways.
Companies have unfettered access to our brain-trust, resources, and experience in consumer behavior, marketing trends and research, technology, and business development to achieve defined and measurable objectives.
Our powerful global press engine was built to allow you to take over the world with your news. Our system guarantees placements in many of the world’s most esteemed publications, giving you a marketable impact.
We provide invaluable counsel to assist clients in identifying the central focus of what their business stands for, its look and feel, and its voice and values. We then translate this brand identity research into viable marketing strategies to fit each client’s unique needs.
Content is the cost of entry for relevancy in society. We help brands engage with their customers through impactful, effective content strategies & content creation. We do this through our award-winning, In-house production studio of creatives.
Engage the world with our social media capabilities that help build significant brand awareness, brand equity, loyal followers, and engaged communities. We tell the story of our clients’ brands through sharing engaging content and interactive messaging.
Understanding consumer behavior is at the core of our expertise. Our digital strategies for building powerful online sales funnels, engaging website experiences, and impactful customer service allows brands to grow sales.
Websites are the digital headquarters of a business, and we utilize cutting edge design, data, and creative UI that work together to tell the story of your brand and increase conversions.
WE GET CLIENTS MEDIA COVERAGE
MARKET RESEARCH AND SURVEYS
The market research we gather through studies, surveys, and focus groups helps lower business risk, identify market/revenue opportunities, product or service evaluations and sentiments, identify unaddressed customer needs, create direction for producing relevant advertising geared towards specific demographics, and understand competitor activities. market research and surveys can be achieved with a sample group sizes of dozens to hundreds of thousands.
We can conduct mixed-methods market research, public opinion, and product evaluation research, using both traditional and innovative research methods. We tailor our research approach to the needs of each project- from the logic model, to the tools, to the facilitation approach- each project considers the goals, objectives, and needs of the target market and demographics to determine the right mix, scope, and size of our methodology.
Our ivy league trained researchers can conduct pulse check surveys, cross-sectional panel surveys, cross-sectional surveys (created samples), and focus groups – traditional talk focus groups, dotmocaracy, card sorts, World Cafe, SWOT analysis, narrative matrix, participative ranking method, and more either in person or online.
WE'VE WORKED WITH
Delivering consistent results for our clients
Decades of experience
Combining technology, data analytics, and creativity
We look forward to hearing from you.
2nd Floor, Suite 250
New York, NY 10013